The money is already in there.
Find $25,000 of hidden profit in your shop — or it’s free.
The Shop Strategy Session. One private hour with Eric Svedberg, built on your actual numbers. If you finish the call without a plan you believe will put at least $25,000 of net profit back in your business, you don’t pay.
- Exactly where the money is leaking — found in your own numbers, not guessed at
- A written 90-day plan to go get it, built around your shop
- What each move is worth so you know which one to run first
Eric takes 2 sessions a week. The calendar usually runs one to two weeks out.
Are you tired of carrying the entire shop on your shoulders?
Do any of these sound painfully familiar?
Problem 01
Your shop is busy, but you still do not feel in control
The schedule is full and the team is working, but the numbers, priorities, and next steps are still unclear. You spend most of your time reacting instead of stepping back and leading the business strategically.
Problem 02
Every difficult decision still lands back on you
Your employees need direction. Your advisors need support. Expectations are not always followed consistently. When something goes wrong, you are still the person everyone turns to for the answer.
Problem 03
You know what needs to change, but you keep getting stuck
You have ideas and improvements you want to make, but daily emergencies keep taking priority. Without a clear plan, personalized guidance, and someone holding you accountable, meaningful changes are difficult to sustain.
If that sounds like your shop, you do not need more generic business advice. You need focused help built around your numbers, your team, and the specific challenges holding your shop back.
Your shop does not need more generic advice. It needs a plan built around you.
Because knowing what needs to change is not the same as knowing what to fix first, how to fix it, and how to make the improvement last.
Most shop owners and managers already recognize the problems. You see the weak numbers, recurring team issues, inconsistent processes, and the areas where too much still depends on you.
The challenge is finding enough distance from the daily noise to identify the real cause, choose the right priority, and follow through when the shop gets busy again.
That is what the Shop Strategy Session is for. One hour, focused entirely on your shop. You will work through your actual numbers, team, goals, and challenges to build a practical plan that fits where your business is today and where you want it to go.
You will not be handed generic advice or expected to force someone else’s strategy into your operation. You will get direct guidance, honest feedback, proven systems, and a clear order of operations based on what your shop needs most.
The goal is not to give you more information. It is to help you make better decisions, implement the right changes, and build a stronger, more profitable business that depends less on you for everything.
Your shop. Your plan. Real progress.
What the hour actually is
Everything you need to turn one hour into real progress
01 · Before
Eric reads your numbers
You send your recent sales, P&L and payroll ahead of the call. Eric reviews them before you meet, so the hour opens with informed questions instead of background.
02 · During
You work them live, together
Sixty minutes on your numbers, team, leadership, operations and goals. You will identify what matters most, decide what to address first, and define practical next steps that fit your business and its current stage.
03 · After
You leave with the plan and the tools
A customized roadmap you can begin implementing immediately, plus the calculators, articles and tools relevant to whatever you are working on.
He does not stop when the hour does.
What we can cover
Bring what is most pressing
These are the areas that make the greatest difference in a shop. The hour goes wherever your numbers point.
01 Financial Clarity and Scorecards
Understand the numbers that reveal what is working, where profit is leaking, and what deserves your attention first.
07 Sales and Service Advisor Performance
Help your advisors communicate recommendations confidently, build customer trust, and improve sales without relying on pressure.
02 Profit and Pricing Strategy
Make stronger decisions around labor rates, parts pricing, diagnostics, productivity, and operating costs.
08 Customer Experience and Retention
Identify the details that strengthen loyalty, improve reviews, increase referrals, and keep customers coming back.
03 Leadership and Owner Accountability
Improve how you lead, communicate expectations, make decisions, and follow through without carrying every responsibility yourself.
09 Processes and Documentation
Turn the best way of doing things into clear, repeatable processes your team can follow and improve.
04 Team Performance and Accountability
Create clearer standards, measurable expectations, and accountability that helps your employees perform more consistently.
10 Time, Priorities and Implementation
Stop trying to fix everything at once. Identify the highest-impact priorities and create a realistic plan for moving them forward.
05 Hiring and Recruiting
Strengthen the way you attract, interview, select, and onboard people who fit your shop and its future.
11 Problem Solving
Bring your actual shop challenges to Eric and receive direct feedback, honest perspective, and specific next steps.
06 Training and Employee Development
Build practical paths for learning, validation, compensation, improvement, and long-term advancement.
12 Follow-Through
Review your progress, work through obstacles, adjust your plan, and keep important changes from being pushed aside by daily emergencies.
Run the numbers
Same industry. Same trucks. Same customers. Wildly different take-home.
The 2024 Ratchet+Wrench Industry Survey asked roughly 400 independent shop owners what they actually net. The spread is the whole story.
of owners do not track their net profit margin at all
net less than 10% — and 4% make no net profit at all
clear 20% or better on the same kind of work
Here is what that gap is worth in real money.
The average independent shop runs six bays at roughly $203,000 of revenue per bay — about $1.2M a year.
Nothing about the shop changed. Same bays, same car count, same customers, same town. Only the decisions changed — and which ones got made first.
Every quarter you spend at the bottom of that range costs roughly $36,000.
So: would you invest $397 to find an extra $100,000 this year?
Illustrative arithmetic using published industry averages. Not a promise about your shop — your numbers are your own, which is the entire point of the hour. Sources: Ratchet+Wrench 2024 Industry Survey (approx. 400 US independent shops); OEC / PartsTech U.S. General Auto Repair Shop Survey, 2025 (approx. 700 shops).
Proof
Here is what others are saying
Prior to working with Eric, I was grinding through every single day. Stressed about employees, stressed about customers, putting out fires from open to close, and never actually seeing the profits I knew STR Automotive was capable of. I was working harder than ever and the business was not moving. After a few months with Eric, everything changed. We built real systems, I became a better leader, and the entire organization started running smoother than I thought possible. The result speaks for itself: we grew the business by 23%. If you are a shop owner stuck doing everything yourself and wondering why the numbers are not matching the effort, Eric is the guy who gets you unstuck.
Eric’s knowledge spans many industries after 30+ years as a business owner himself. His ability to offer guidance in almost every aspect of business makes him an excellent coach. He’s helped me grow my business consistently over the years.
Shipps Corner Service Center has the utmost appreciation for Eric Svedberg. A current owner with over 35 years of experience dedicates his time to share his winning philosophy to help keep the independent automotive service industry thriving and being profitable at the same time, which speaks volumes.
If you’re looking for a coach who truly cares about your success — both in business and in life — I strongly encourage you to work with Eric Svedberg. He brings a wealth of experience, strategic insight, and a deep understanding of what it takes to achieve both professional success and personal fulfillment. I highly recommend Eric Svedberg as a business and life-work balance coach.
How do I know if I am ready?
Perfect for you if:
- You know your shop needs to improve, but you are not sure which problem to solve first.
- You want private guidance based on your numbers, team, leadership, and goals.
- You are willing to examine what is really happening in the business and make meaningful changes.
- You want a clear action plan, direct feedback, and accountability tailored to your shop.
- You are ready to implement, follow through, and build a business that depends less on you.
Not for you if:
- You want someone else to fix the business without your involvement.
- You are looking for generic advice instead of honest, shop-specific feedback.
- You are unwilling to change how you lead, communicate, or operate the business.
- You are not prepared to do the work after the session ends.
- You expect immediate results without consistent action, accountability, and effort.
The honest answer
Why does a conversation cost $397?
Because it is not a sales call.
Eric spent years giving his time away to anyone who asked for it. He stopped. Not because $397 changes anything at this stage of his career — it does not — but because a fee is a filter. It means everyone on his calendar has something at stake and shows up ready to work, and it means he can spend the whole hour on your shop instead of qualifying you.
He would rather run two of these a week with owners who are serious than ten a week with people who are browsing.
OR FREE
The $25,000 Conversation Guarantee
Get on the call. If by the end of the hour you do not believe the plan we build will put at least $25,000 of net profit back in your business, say so and I will refund your $397.
No questions. No forms. No hard feelings.
I would rather give you the hour and your money back than take $397 for a conversation that did not move your business.
This is separate from the guarantee that covers the coaching program, which carries its own terms.
A note from Eric
Thirty years in the bays. Not a consultant who read a book about shops.
You may already know what needs to improve. The harder part is stepping back, identifying the real priority, and following through when another urgent problem demands your attention.
I have spent years learning what actually works inside a real automotive repair business. Some lessons came from success. Many came from mistakes, difficult decisions, missed opportunities, and changes that took far longer than they should have. Those experiences shaped the systems and the coaching approach I use today.
This is not about giving you more information to save for later. Bring the challenges. We will work through them together.
$4M in revenue · $1M+ in profit
Founder, GoFuel Coaching
What happens after your strategy session
And your $397 does not have to stop there.
Your Shop Strategy Session is designed to give you a clear, customized plan built around your shop’s numbers, challenges, team, and goals.
After the session, you may apply the full $397 toward a GoFuel Coaching Program if you decide you want Eric’s continued guidance and accountability during implementation.
That means you can either:
- Walk away with a personalized strategy you can begin using immediately, or
- Continue into coaching and have the entire session fee credited toward your enrollment
Either way, you receive real value.
You are not paying for a generic consultation or a motivational conversation. You are getting focused guidance from an industry expert who understands automotive repair businesses and can help you uncover opportunities that may be worth significantly more than the cost of the session.
Commonly asked questions
What exactly is the guarantee?
Get on the call. If by the end of the hour you do not believe the plan we build will put at least $25,000 of net profit back in your business, tell Eric and he refunds the $397. No questions, no forms. It is your judgment, not his — you decide whether the hour was worth it.
Is this a sales call in disguise?
No. You are paying for the hour, and the hour is the product. Eric spends the full sixty minutes on your shop. If coaching comes up at all, it is because you asked — and if you do decide to continue, your $397 is credited toward it. The guarantee exists precisely so you are not risking anything to find out.
Do I really get the 12 Shop Systems Bundle free?
Yes. It normally sells for $99 on its own. When you book a session it is added to your account immediately, so you can start reading before the call. Come to the hour already knowing which systems you want to talk through and you will get considerably more out of it.
What happens during the session?
The session is centered on what is happening inside your shop right now. You can bring your numbers, current challenges, team concerns, and important decisions to Eric. Together, you will identify the real issue, determine the best next move, and leave with clear action steps.
What do I need to bring?
Your recent numbers — sales, P&L and payroll. Send them ahead of the call so Eric can review them before you meet. The more he can see, the more he can find. If you do not have all of it, come anyway; he will work with what you have.
Is this only for large or highly profitable shops?
No. This is designed for automotive repair shops at different stages of growth. What matters most is that you are willing to examine the business honestly, make meaningful changes, and follow through on the work afterward.
Is it for owners or managers?
Both. The session is available to shop owners and managers who are responsible for leading the team, improving performance, and helping move the business forward. The participant should be in a position to influence decisions and implement what comes out of the hour.
Will the session be specific to my shop?
Yes. This is not generic business coaching or a one-size-fits-all program. Eric will work with you using your actual numbers, team structure, challenges, goals, and current priorities. Your strategy and next steps will be built around what your shop needs most.
Is this live, or a recording?
Live and private — sixty minutes, one-on-one with Eric. You will get real-time feedback, personalized strategy, and direct answers to your questions.
How soon can I book, and what if I need to reschedule?
Eric takes two sessions a week, so the calendar generally runs one to two weeks out. Pick any open time below. If you need to move your session, contact us as soon as possible — rescheduling is subject to Eric’s availability, and giving good notice gives us the best chance of finding another suitable time.
Book it
Pick your time. Bring your numbers.
Backed by the $25,000 Conversation Guarantee. And if you continue into coaching afterward, the full $397 is credited toward it.
Eric takes two sessions a week, so the calendar generally runs one to two weeks out. Choose a time, complete checkout, and you will get a confirmation email with the details and what to send him beforehand.
Not ready to book?
Then start by finding out what your techs are actually producing.
The Level Testing System measures what each tech is really capable of — so you stop guessing at pay, training and scheduling.
- One of the twelve systems Eric runs in real shops
- Free, and yours to keep
Send me the Level Testing System
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Not booking today? Start with the systems.
The Shop System Bundle gives you all twelve of the documented systems Eric uses inside real shops — the same frameworks the session helps you install.
SEE THE 12 SHOP SYSTEMS