What Can I Do to Make This Even Better?

Hey there!

Welcome to my very first blog post! I've been thinking about what I wanted to share with you first, and it hit me – there's this one question that's been running through my head constantly lately. It's simple, but it's been a total game-changer for me:

"What can I do to make this even better?"

I know, I know. It sounds almost too simple, right? But stick with me here.

It Started with 7,000 Slides and One Very Happy Dad

So picture this: My dad has been talking about digitizing his old photo slides for literally YEARS. We're talking about 7,000 slides from the 70s and 80s – family vacations, birthdays, random Tuesday afternoons that somehow made it onto film.

I finally bit the bullet and hired someone to convert them all to digital. Mission accomplished, right? Dad gets a USB drive with all his memories. Done and dusted.

But then I caught myself asking that question: "What can I do to make this even better?"

And that's when I had what I like to call a "lightbulb moment disguised as an Amazon purchase." I bought him a digital photo frame and loaded all 7,000 photos onto it. Now every 30 seconds, a new memory pops up on his kitchen counter.

You guys, the JOY this has brought him is indescribable. He calls me weekly to tell me about photos he'd completely forgotten about. "Oh! There's your mom at that ridiculous restaurant in Vegas!" "Look, it's you when you still thought frosted tips were cool!"

That simple question took a basic task and turned it into something that brings him happiness every single day.

Service-Based Businesses: This Changes Everything

Now, as someone who works with service-based business owners every day, I see this play out constantly. We get so focused on delivering what we promised that we forget to ask: "What can I do to make this even better?"

I had a client who ran a bookkeeping service. She was great at what she did – accurate, timely, professional. But she was stuck at the same revenue level for two years straight.

When we started applying this question to her client experience, everything shifted. Instead of just sending monthly reports, she started including a one-page "What This Means for Your Business" summary in plain English. Instead of just catching errors, she began proactively suggesting small changes that could save her clients money.

Her clients started referring her left and right because she wasn't just doing bookkeeping – she was making their lives genuinely better. Revenue jumped 40% in six months, not because she raised prices, but because she asked the better question.

The Consultant Who Became the "Can't Live Without" Person

Another client ran a marketing consultancy. Good strategies, solid results, happy clients. But when contracts ended, clients would just... move on. No hard feelings, but no deep loyalty either.

We applied the "make it even better" question to his entire client journey. Instead of just creating marketing plans, he started sending monthly "marketing opportunity alerts" – quick heads-ups about trends that might affect their industry. When he spotted a perfect networking event for a client, he'd shoot them a text.

The funny part? These "extras" took maybe 15 minutes total per client per month. But they transformed him from "the marketing guy we hired" to "the marketing guy we can't imagine doing business without."

His client retention went from 60% to 95%. His referrals tripled. All because he stopped accepting "good enough" and started asking "how can I make this even better?"

The Plumber Who Made People Smile (No, Really)

I'll never forget this one client – a plumber who was struggling to stand out in a crowded market. Everyone offered the same services, same pricing, same "we'll fix your pipes" promise.

When we started asking "What can I do to make this even better?" about every single touchpoint, things got interesting. He started bringing shoe covers without being asked. He began texting arrival windows instead of making people wait around all day. But here's my favorite part – he started leaving behind a small packet of pipe maintenance tips customized for each home's plumbing system.

People started posting about him on social media. A PLUMBER was getting five-star reviews that mentioned how he "went above and beyond" and "actually cared." His business doubled in 18 months.

The crazy part? Most of his "improvements" cost him almost nothing. Just time and intention.

Why This Works (And Why Most People Skip It)

Here's the thing that cracks me up: Most service business owners are already incredible at what they do. The gap isn't in skill – it's in asking this one simple question.

We get comfortable delivering what we promised. Client hired you to design their website? You design their website. Done. Check.

But what if you asked: "What can I do to make this even better?" Maybe you include a quick video walking them through how to update content. Maybe you send them a "launch day checklist" so they feel confident going live. Maybe you follow up in two weeks with a "how's it going?" message.

Suddenly, you're not just a web designer. You're the web designer who actually cares about their success.

For Your Customers

Here's where this gets really powerful – when you start asking this question about your customer experience.

We all start with good enough. Good enough customer service. Good enough product delivery. Good enough follow-up.

But what happens when you shift to "What can I do to make this even better?"

You start anticipating needs they didn't even know they had. You create moments that make them pause and think "Wow, that was unexpected." You turn customers into raving fans because you cared enough to ask the better question.

The Magic Is in the Asking

Here's what I've learned: The magic isn't in having all the answers. It's in consistently asking the question.

Some days, "better" might mean completely redesigning something. Other days, it might just mean adding a personal note to an email or remembering to check in with a team member who's been quiet lately.

The size of the improvement doesn't matter. What matters is the mindset shift from accepting "good enough" to always looking for "even better."

Your Turn (And Why Your Business Needs This)

So here's my challenge for you this week: Pick one client interaction – your onboarding process, your project delivery, your follow-up communication – and start asking this question every single day:

"What can I do to make this even better?"

Don't overthink it. Don't wait for the perfect answer. Just start asking and see what happens.

I guarantee you'll start noticing opportunities everywhere. That email you send when a project is complete? What if you included next steps they should consider? That intake call you do with new clients? What if you sent them a "what to expect" guide beforehand so they feel more prepared?

The businesses that scale aren't necessarily the ones with the best marketing or the lowest prices. They're the ones that make their clients feel like they made the absolute right choice.

I'd love to hear what changes for you. Drop me a comment or shoot me a message – what's one small thing you're going to make even better for your clients this week?

And hey, if you want to dive deeper into scaling your service-based business with strategies like this, that's exactly what I help business owners do every day. Sometimes the biggest breakthroughs come from the smallest shifts.

Here's to never settling for good enough,

Eric

P.S. If this sparked ideas for you, share it with a fellow business owner. Sometimes one small improvement is all it takes to change the game.

What Could “Even Better” Look Like in Your Business?

Good businesses survive. Great businesses thrive. But the real breakthroughs happen when you take what’s already working — and make it even better.